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Our Story

Penelope's Den was founded in 2012 as a brick & mortar artisan gallery located in the redwood forest of the Santa Cruz Mountains. It has come a long way since then, and undergone many transformations, geographically as well as in it's offerings. But the things that have not changed are our values. 

Penelope's Den - through our brands Rebellious Trees and ShopBioDiversity  - has always been rooted in and inspired by nature. We care about of the kind of impact we're having on our environment, our business and manufacturing partners, and our customers. We try to bring our love of all things nature into every aspect of our work. 

Read the full story of our business on our About page. 

Our Brands
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Our Values
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As of January 2022, we are so excited to partner with 1% for the Planet, and get more deliberate about our support for organizations who are on the front lines of conservation efforts. Follow us throughout the year for updates, and check back next year for a full annual report on which organizations we supported, and how.

Read the full story of our business on our About page.