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Penelope's Den Co. fine gifts and accessories are for discerning craft lovers and nature enthusiasts who want products that make a difference. Unlike many mass produced items, our handmade and ecologically themed gifts are created with the highest attention to detail, quality and design. A minimum of 1% of all proceeds are donated to ecological conservation efforts annually.


Our Story

Penelope's Den was founded in 2012 as a brick & mortar artisan gallery located in the redwood forest of the Santa Cruz Mountains. It has come a long way since then, and undergone many transformations, geographically as well as in its offerings. But the things that have not changed are our values. 

Penelope's Den - through our brands Rebellious Trees and ShopBioDiversity  - has always been rooted in and inspired by nature. We care about of the kind of impact we're having on our environment, our business and manufacturing partners, and our customers. We try to bring our love of all things nature into every aspect of our work. 

Read the full story of our business on our History page. 

Our Values

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We are so excited to partner with One Percent for the Planet, and get more deliberate about our support for organizations who are on the front lines of conservation efforts. Follow us throughout the year for updates, and check back next year for a full annual report on which organizations we supported, and how.

(First Annual Report coming in 2023)

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